Paid Acquisition & Demand Generation for SaaS

Build predictable pipeline, lower CAC, and accelerate ARR with performance marketing designed for SaaS. At ORSAAS, paid acquisition isn’t about clicks — it’s about converting the right ICP into qualified pipeline.

Why SaaS Paid Acquisition is Different

Most agencies optimize ads for impressions, clicks, or vanity leads. But in SaaS, the buying journey is longer, multi-stakeholder, and ROI-driven. A LinkedIn form-fill means nothing unless it turns into qualified opportunities.

That’s why our paid acquisition framework focuses on

Precision targeting

Get in front of the exact roles and accounts that matter.

Pipeline impact

Every campaign is tied to trials, demos, and ARR.

CAC efficiency

Scale paid while keeping acquisition costs under control.

Full-funnel coverage

From demand capture (bottom-of-funnel) to demand creation (top-of-funnel).

Our Paid Acquisition Services

Paid Media for SaaS

Google Ads (Search + Performance Max) tailored for high-intent SaaS keywords.
LinkedIn Ads that reach your ICP (founders, CTOs, product leaders, buyers).
META Ads for remarketing and expansion into wider audiences.
Conversion tracking across trials, demos, and subscription sign-ups.

A steady flow of pipeline-ready leads with measurable ROI.

Paid Social Agency for SaaS

Full-funnel campaigns across LinkedIn, Facebook, Reddit, and niche SaaS communities.
Creative built for SaaS buyers — ad copy, landing pages, and offers that speak to pain points.
Account-based marketing (ABM) campaigns to reach decision-makers in target accounts.
Experimentation frameworks (A/B tests, multivariate) for faster learning and scaling.