SaaS Demand Generation for Growth

Orsaas is a SaaS demand generation agency that provides a strategic marketing leader and a dedicated team, accountable for driving results.

We are the extended marketing arm for 100+ SaaS businesses

Why Pick Orsaas as your SaaS Demand Generation Partner

Lead Generation

Stop chasing cold leads. We bring decision-makers ready to engage with your SaaS.

Improved Marketing ROI

Stretch every marketing dollar further with strategies that drive pipeline growth and revenue. No fluff, just results

Optimized Sales Funnel

We optimize your sales funnel for smooth lead flow from awareness to decision-making, ensuring faster conversions.

Brand Awareness

We help your brand gain visibility with a relevant audience, driving lead generation and growth.

Improved Marketing ROI

Get insights into campaign performance. We optimize campaigns to keep you ahead.

Built for Growth

As your SaaS business grows, our strategies adapt to keep you expanding.

Why Pick Orsaas as your SaaS Demand Generation Partner

Lead Generation

Stop chasing cold leads. We focus on bringing decision-makers and influencers to your pipeline who are ready to engage with your SaaS solution

Improved Marketing ROI

Stretch every marketing dollar further with strategies that drive pipeline growth and revenue. No fluff, just results

Optimized Sales Funnel

We fine-tune your sales funnel to ensure every lead flows effortlessly from awareness to decision-making. No bottlenecks, just faster conversions

Brand Awareness

We help your brand gain visibility with a larger, more relevant audience. This drives both immediate lead generation and sustainable growth

Data That Drives Success

Get real-time insights into campaign performance. We continually optimize campaigns to ensure you're always ahead of the curve

Built for Growth

As your SaaS business scales, so do our strategies. Whether you're expanding, pivoting, or entering new markets, we adapt to keep you growing

A Look Into the Step-by-Step SaaS Demand Generation Process

Our tailored approach amplifies your visibility in generative search and chatbot recommendations, connecting you with the right customers

Audience Research & Segmentation

We dig deep to build detailed buyer personas for your solution. With a multi-channel approach, we attract high-value customers who are the perfect fit for your product

Multi-Channel Strategies

We engage prospects across platforms with SEO, PPC, social media, and email. Our integrated campaigns ensure your audience is reached at every stage of their journey

Content-Driven Engagement

With high-value resources—blogs, whitepapers, and case studies—we directly address your audience’s problems. This content educates, inspires, and guides

Lead Nurturing & Automation

We design and implement custom automation to engage leads with targeted content and follow-ups.  This nurtures leads and keeps them engaged until they’re ready to convert

Optimization & Data-Driven Decisions

All about numbers, we regularly track key metrics, analyze performance, and  optimize strategies to drive results

Optimization & Data-Driven Decisions

All about numbers, we regularly track key metrics, analyze performance, and  optimize strategies to drive results

A Look Into the Step-by-Step SaaS Demand Generation Process

Our tailored approach amplifies your visibility in generative search and chatbot recommendations, connecting you with the right customers

Audience Research & Segmentation

We dig deep to build detailed buyer personas and understand your market's channel appetite, so we attract high-value customers and deliver messaging that your product

Multi-Channel Strategies

We engage prospects across platforms with SEO, PPC, social media, and email. Our integrated campaigns ensure your audience is reached at every stage of their journey

Content-Driven Engagement

With high-value resources—blogs, whitepapers, webinars, and videos—we address real audience problems. This content educates and inspires action

Lead Nurturing & Automation

We design and implement custom automation to engage leads with targeted content and follow-ups. This nurtures leads and keeps them engaged until they're ready to convert

Optimization & Data-Driven

All about numbers, we regularly track key performance metrics and optimize strategies to drive results

Conversion and Handoff to Sales

Performance is monitored across all tools, and strategies are refined based on emerging trends and algorithm updates, ensuring your site stays competitive in the AI-driven search landscape

Meet Your Growth Team

Behind ORSAAS is a team of SaaS-first marketers, designers, and growth operators.

Syed Mahad Khalid 

Brand & Growth Strategist, MBA Texas A&M, scaled global telecom, SaaS and digital brands, SaaS-focused marketing leader.

Jisan

CEO & Growth Architect, agency founder with proven track record scaling businesses across North America

The agency conundrum

Managing multiple agencies is challenging when you’re unsure how to hold them accountable. It leads to some difficult questions.

Orsaas's answer

We act as your entire marketing function. We combine marketing leadership with a complete agency, so your marketing function is under one roof. Since we control each discipline, we're comfortable making strategic investments and taking ownership of results.

Pay for performance

Orsaas uses quarterly Objectives and Key Results (OKRs) to measure performance. The better our team performs against the OKRs, the more of the variable portion of the contract we retain. This can be as low as 0% and as high as 125%.

An average SaaS go-to-market engagement with Orsaas

During a full-service engagement, Orsaas’s marketing team designs and executes complete go-to-markets for our clients. Although every company is different, here is a rough idea of what a 6-month engagement could look like.

A little different

The Orsaas model

One fractional marketing team for your entire go-to-market. No more segmented agencies doing different parts of the whole.

The agency conundrum

Managing multiple agencies is challenging when you’re unsure how to hold them accountable. It leads to some difficult questions.

Orsaas's answer

We act as your entire marketing function. We combine marketing leadership with a complete agency, so your marketing function is under one roof. Since we control each discipline, we’re comfortable making strategic investments and taking ownership of results.

Pay for performance

TripleDart uses quarterly Objectives and Key Results (OKRs) to measure performance. The better our team performs against the OKRs, the more of the variable portion of the contract we retain. This can be as low as 0% and as high as 125%.

Don’t Overpay for Leads and Customers

Check out how we’ve helped other Scaleups achieve efficiency and sustainable growth

From startups launching their first campaigns to scaleups crossing 7-figure ARR — we’ve been the team behind their pipeline.

FAQs

What is SaaS Demand Generation?

SaaS demand generation is the process of creating awareness and interest in your SaaS product, attracting potential customers, and driving qualified leads into your sales pipeline. It includes a mix of marketing tactics such as content marketing, paid ads, and account-based marketing (ABM) to build a steady flow of high-quality leads.

A SaaS demand generation agency specializes in helping SaaS companies generate demand for their products by crafting and executing strategic marketing campaigns. They focus on increasing brand awareness, driving customer interest, and building a strong pipeline of qualified leads for SaaS businesses.

Demand generation for SaaS helps businesses build brand visibility, create customer interest, and drive more qualified leads. It shortens the sales cycle, improves customer acquisition rates, and ensures steady growth by focusing on high-intent prospects who are more likely to convert.

Demand generation focuses on creating awareness and generating interest in your SaaS product to build a pipeline of potential customers. Lead generation, on the other hand, is the process of collecting contact information from interested prospects. Demand generation casts a wider net, while lead generation is about capturing specific prospects for follow-up.

We start with an initial 6-month agreement and then we usually go month-to-month from there.

Yes! Tell us your goals and budget, and we’ll build a custom package to help you achieve your ambitions.

No, we exclusively focus on B2B technology sectors that involve selling products/services to buyers who think long and hard about their purchase decisions. These are often high-stakes decisions involving multiple buyers and extended sales cycles. Our expertise in branding, demand generation, content strategy and pipeline acceleration enables our clients to solve their most difficult marketing and sales challenges to drive predictable revenue growth in competitive categories.

We work on a weekly sprint model – weekly cadence and reports to keep you posted on the progress. We strategize with you and own execution & performance.

We care about metrics like pipeline, conversions & closed revenue but understand leading metrics like CTR, CVR, Marketing/Sales Qualified Leads, and Opportunities Created.

We use Slack and Loom for proactive communication, BigQuery and Looker Studio for transparent reporting. We use clickup as our project management system.

Yes, for branding, website design, and marketing/sales operations projects.

We understand that building a winning marketing team in-house is time consuming, expensive, and not easy. Many crucial roles need to be filled, such as the marketing manager, copywriter, creative designer, content marketer, SEO specialist, data analyst, social media manager, paid ads specialist, marketing automation specialist, and web developer—to name just a few.

With Orsaas, we provide you with a very own team of marketing experts for the price of 1. We’re a team of seasoned B2B SaaS marketers — all highly trained and experienced in your area of business. So, if you’re looking to execute a complete, top-to-bottom marketing strategy without building your own team, then we could be the solution you’re looking for!

Headquarters in Toronto & Houston, Texas

Ready to build your SaaS growth engine